Logo redesign for Yonsei University's Foreign Student Union (FSU).
The original logo uses puzzle pieces to convey the meaning of 'union', and uses blue as it is the official colour for Yonsei University.
Each word of the Korean name for ‘Yonsei Foreign Student Union’ all begin with circles.
The 3 circle elements are used in the logo, with the first 2 representing students.
The third circle has an added tail to represent a speech bubble, and overlapped with the second circle to illustrate a person speaking.
Yonsei University
Diversity (2 kinds of blue)
Trust, Responsibility, Reliability
Youthful, Fresh Energy
