Jo Malone is a boutique fragrance and lifestyle brand that takes pride intheir British roots. Whether it’s nature, art or culture, Jo Malone is inspiredby the best of British, infusing a British essence in their fragrances.
This experiential Jo Malone store offers a space reminiscent of an Englishhome, with an afternoon tea experience to complement the fragrances.The experience aims to convey a distinctive British wit, creative flair andsense of charm and elegance, as well as allow customers to experiencethe British heritage and a lifestyle with Jo Malone London.
Gangnam-gu, Dosandae-ro 314, Seoul
Vines and flowers adorn the facade for a classic British house look.
(Building model by me)
The products are categorised based on usage with adequate spacing for comfortable browsing.
The display table is designed based on the motifs of Jo Malone’s townhouse candles, and is used to display home fragrance products.
Jo Malone's range of products are categorised based on fragrance and arranged with enough spacing for comfortable browsing and testing.
Props based on the notes of each fragrance are placed around the products to facilitate customers’ understanding of the scent.
Fixtures and props in Jo Malone’s colour palette with complementary products are used to depict a British home, and to add to the experience of how a lifestyle with Jo Malone would look and feel.
Fragrance layering and finding one’s own fragrance is part of Jo Malone’s philosophy. At the tasting bar, customers can test use not only colognes but also body cream and hand cream, with a complementary English tea time experience.
For bath & body products, sinks are placed near the display table for customers to comfortably move from the product display area to experiential area after choosing products to test use.
This space is designed to look like a British living room, where customers can experience the atmosphere of a British home, enjoy a relaxing English tea time, or comfortably wait for their turn for an experience at the tasting bar. It also plays the role of a photo zone for customers to record their experience.
The cashier and gift wrapping/ packaging counter are placed side-by-side, with packaging samples placed on the counter for customers to view their options.